Cookie Policy

Last Updated: September 2025

This Cookie Policy explains how Trade Sense Ltd (“we”, “us”, “our”) uses cookies and similar technologies on www.trade-sense.co.uk (the “Site”).

By selecting your preferences in our Cookie Banner, you consent to the use of cookies as described below. You can withdraw or adjust your consent at any time.

1. Definitions

  • Cookie: A small text file placed on your device when you visit our Site.

  • Cookie Law: UK Privacy and Electronic Communications Regulations (PECR) 2003, UK GDPR, and EU GDPR.

  • Personal Data: Any information relating to an identifiable individual (as defined by GDPR).

2. Information About Us

  • Company Name: Trade Sense Ltd (trading as “Trade Sense”)

  • Registered Address: 124 City Road, London, EC1V 2NX

  • Company Number: 12616981

  • Email: info@trade-sense.co.uk

3. How We Use Cookies

We use cookies to:

  • Enable the proper functioning of the Site (strictly necessary cookies).

  • Secure payments and protect against fraud.

  • Remember your preferences and settings.

  • Analyse how visitors use the Site.

  • Deliver relevant advertising and measure its effectiveness.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

Essential for the Site to work. Without them, services such as secure login, checkout, and payment cannot function.

4.2 Functional Cookies

Store your preferences (e.g. language, layout).

4.3 Analytics Cookies

Help us understand how visitors use our Site so we can improve usability and content.

4.4 Marketing / Targeting Cookies

Track browsing habits to show relevant ads and measure campaign success.

4.5 Third-Party Cookies

Set by services like Stripe, YouTube, Google, or Meta when you interact with embedded tools.

5. Cookies in Use

The following cookies may be set on your device when you use our Site. This list is not exhaustive but aims to cover the main categories and providers we currently use. We will update this list as our Site and services develop.

  • Squarespace (Site Functionality and Analytics)

    • ss_cid: Identifies unique visitors. Expires after 2 years.

    • ss_cvisit: Identifies a single browsing session. Expires after 30 minutes.

    • ss_cvr: Stores a unique visitor ID for analytics. Expires after 2 years.

    • ss_cpvisit: Records repeat visits by a single visitor. Expires after 2 years.

    • XSRF-TOKEN: Provides security for login and form submissions. Expires at the end of the browsing session.

  • Stripe (Payment Processing)

    • __stripe_sid: Used to identify a secure payment session. Expires at the end of the browsing session.

    • __stripe_mid: Used for fraud prevention and transaction security. Expires after 1 year.

  • YouTube (Video Hosting and Playback)

    • YSC: Records views of embedded videos. Expires at the end of the browsing session.

    • VISITOR_INFO1_LIVE: Estimates bandwidth and ensures optimal video playback. Expires after 6 months.

    • PREF: Stores user preferences such as autoplay settings. Expires after 8 months.

  • Google Analytics (Website Analytics)

    • _ga: Registers a unique ID to generate statistical data on how visitors use the Site. Expires after 2 years.

    • _gid: Registers a unique ID for daily visitor tracking. Expires after 24 hours.

  • Facebook / Meta (Marketing and Advertising)

    • _fbp: Used to deliver targeted advertising. Expires after 3 months.

    • fr: Used to deliver relevant ads and track performance. Expires after 3 months.

  • LinkedIn (Marketing and Social Media Integration)

    • li_gc: Stores consent preferences. Expires after 6 months.

    • liap: Used for advertising and analytics purposes. Duration may vary.

  • Twitter / X (Marketing and Social Media Integration)

    • guest_id: Identifies a user for login and advertising. Expires after 2 years.

    • _twitter_sess: Maintains a user’s Twitter session. Expires at the end of the browsing session.

6. Consent and Control

  • You will see a Cookie Banner on your first visit. You can choose to accept all, reject non-essential, or customise your preferences.

  • Strictly necessary cookies will always be active.

  • You can also control cookies through your browser:

    • Chrome

    • Safari

    • Firefox

    • Edge

7. Third-Party Services

When you interact with third-party tools, their policies apply:

8. Updates

We may update this Cookie Policy to reflect changes in law or new technologies. Any changes will be posted here with a revised “Effective Date.”

9. Contact Us

For questions about this Cookie Policy, please contact:

Data Protection Lead
Trade Sense Ltd
124 City Road, London, EC1V 2NX
Email: info@trade-sense.co.uk